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Marketing Strategy

OTD's Customized Planning Processes

Senior OTD executives partner with clients in a strategic planning process, customized to accomplish individual business objectives. Clients work with an experienced planning team with a proven track record of success in both consumer and B2B.

This phase of strategic marketing planning is designed to include critical work that aligns our partnership for full integration—from marketing and sales and revenue objectives to execution and operations.

Our approach includes the following steps:

  • Review — Full review of client objectives with key OTD senior executives and client team.
  • Research — Evaluation of current and prospective customer data, product offerings relative to customer needs, competitive landscape and other relevant aspects for a solid plan foundation.
  • Plan and Build — We partner with our clients to plan and build one or more custom-designed marketing programs to meet the stated objectives.
  • Measurement — We provide continuous, in-depth analysis of performance relative to goals. This analysis feeds a relentless improvement loop for program and operational refinement.
  • Launch and Test — OTD brings discipline to testing in the initial launch phase, providing quick response to identified opportunities and issues for superior program performance.

Plan a Strategic Marketing Session

We invite you to schedule a marketing strategy session, tailored to meet your specific goals and improve the effectiveness of your direct marketing plans.
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